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DON'T PRINT!

TO DO!

• Determine the top 25 from the list posted below of 33
• There are some sports pictures that need to be reviewed with the best ones being submitted online.

Top 25

Photo Naming

Yearbook for 2009-2010

We have photos from prom, baseball, track and tennis to start on the Spring sport pages for the yearbook for 2009-2010.

Please review the photos and select the best - clearest - easiest to see - photos from the ones provided.

Please use the same password and user name to log into the yearbook site. Make sure you change the year to 2010 at the login section of the webpage.

Create an Advertisement

Scan through some magazines. Pay specific attention to the advertisements.

Choose 1 bad example and 1 good example. Cut it out, glue it on construction paper and label the good and bad parts of the advertisement.

Answer the following questions:
1. Who is the target market?
2. What is the focus of this ad?
3. What makes it memorable?
4. Point out a few features that make the ad unique.

Critical Brand Reflections

Identify 3 great or favorite brands and describe what makes them great or why you like them.

Identify a major competitor of the brands and to compare these competing brands in terms of positioning. Are they positioned differently? What are the points of parity? What are the points of differentiation?

Complete the chart below for each of your 3 favorite brands. One chart per brand.

Marketing the LHS Yearbook

Marketing is all around us. What is marketing? Read a bit about marketing, thanks to Mr. Winton. Complete the document below. Add your explanation about local marketing to the bottom of the Marketing Into doc below.

Divide into groups. Think about the visible signs of marketing in Lisbon and surrounding areas. Write a brief paper describing what you see. (We will share your findings at the end of the class.) Select one example of marketing and re-think it. What would you do to make it more effective? Develop a proposal for that company of what you would offer.

Marketing Terms

Please use the PDF to complete the Terms document. Some of these are self-explanatory.

Business Ad Letter

Use the SAMPLES below to create your own business letter. The point of this letter is to ask local businesses to buy ad space in the LHS yearbook for NEXT year.

Leave the company name blank. I have a list of local business. You will select 10 business to send your letters to. From the list of business, write down the business information so you can use Word to create address labels.

Once your business letter is finished, create a thank you letter that you will send when businesses buy an ad. Save this letter so you have it ready when you get a response back :)

Business Cards

Create a personal business card for yourself as a Yearbook representative. Use Publisher to complete your card. Items to include on your card:

➢    Your name
➢    Your job: yearbook staff
➢    School name
➢    School address: use union30.org
➢    School contact information: use union30.org
➢    YOUR email address: firstinitiallastname@lhshounds.com
➢    Photo/Graphic that fits you
➢    Colorful

MAILING LETTERS w/ BUSINESS CARDS
From a list of local businesses, select 10 to whom you will write letters asking them to purchase an ad for next year’s yearbook.
Highlight the businesses and place your initials next to the business name.
Fill in the template provided on the website. Before you print the template, ask for address labels to print on.
Print out your letters, each having a different business name at the top.
Tri-fold these, place them in the labeled envelops.

Create Yearbook Survey

Use either Word or Publisher to create a survey to give to students after they have bought the yearbook. We will hand these out in Advocacy once the yearbooks have been distributed.
There are some surveys that have already been completed. Use these as guides.

Please provide the following items in the survey:
~Five "meaty" questions (something that will provide actual feedback)
   "What grade would you give this yearbook? Explain. etc...

~Have students be able to rate parts of the book using a number scale

~Have a section for constructive advice for the future. "What do you think we can do to improve this book for next year?"

~Provide information on what the survey is about and where to return it when it is complete. 

Get the Word Out!

Individually, use Publisher to create 3 different flyers sharing information about the yearbook with the school. Use photos from school on a flashdrive from Ms. B.

If you don't want to use Publisher, perhaps a video would be something you would like to do instead. If this is the case, create a proposal explaining what you will tape, where it will be shown and how it will encourage students to buy a yearbook.

Advertising grading scale:
~ 7 pts total – completing with all the correct information and spelling
~ 5 pts – creativity and design
~ 2 pts – for working together as a group
~ 1 pt – properly formatting and attaching documents to an email

Upload Pictures

If you have looked at some sports or other photos from Ms. Brzozowski, please log into the yearbook website and upload those photos now.

If you have some photos of your own that you think we should use, please upload those, too.

Here is how to do it:

1) Log into the yearbook page using the link above.
2) Click on the Create link along the top of the yearbook page.
3) Click on the link for Image Upload.
4) Select the photos to upload. To select a bunch, hold down the Shift key.